Clyde & Co has acted for European Directories in their innovative partnership with a leading global internet communications company which will offer consumers free calls across Europe using a “click to call” button.
This partnership means that European Directories' advertisers will have the opportunity to have a "Free Call" button appear next to their number on the internet. By clicking on this button consumers will be able to call participating businesses for free as the cost of the call will be picked up by that business. This new facility will mean that more calls will be driven to the highlighted European Directories' advertisers.
Simon Greenman, Managing Director Online at European Directories, "was impressed with Clyde & Co's ability to respond to tight timeframes and their understanding of the commercial needs of the situation and to adapt their approach accordingly".
Alan Meneghetti, Legal Director at Clyde & Co who advised European Directories stated, "It was a pleasure to once again be able to assist European Directories on another interesting and ground-breaking deal at the cutting edge of this market sector. The co-operation between these two innovative companies will benefit consumers and enable European Directories' advertisers to stand out from their competitors".